Ionic

Ionic technology claims to condition hair by using negatively charged ions, which are created by passing air oven an electric current. It's said to dry hair faster, retain moisture to keep hair healthy and smooth and create less static to reduce frizz.

Ceramic

Ceramic technology is said to control the heat to provide even heat distribution and add shine while protecting hair from frizz and damage.

Tourmaline

This technology generates negative ions with the aim to speed up drying while reducing static.

We've found no conclusive evidence to say that these technologies improve hair dryer performance.